Sunday, December 16, 2007
What does it take to change ur Life?
How much time does it take to change ur life? 1day, a year or may be few years or just luck.Well it take just 15mins and luck for a MBA graduate to change his life. Didn't believe then its good if u believe it asap.
Recruitment day 0- People in the morning completely tensed.Some guys didn't sleep for the complete night,the same goes with me. I was shorlisted for 8least 11 odd companies but was still tensed. Got a call for my interview for my dream company. Heart beat faster than when i was in love.The moments just stopped out of sheer anxiety. The interviewer's room looked like a prison cell which suddenly made me think of System of Down- Prison.
Well the moment of truth arrived i was sitting for the interview of my Dream Company trying to sell myself to them for the profile of Product Manager.Sounds great ryte?....It started and i vomitted all the Kotler stuff along with real life applications of theory.It was Darwinian's theory of "Survival of the Fittest" put into applications and I survived.
I was selected for my Dream Company. Kudos to MBA and Luck.So believe it or not Luck matters.
Recruitment day 0- People in the morning completely tensed.Some guys didn't sleep for the complete night,the same goes with me. I was shorlisted for 8least 11 odd companies but was still tensed. Got a call for my interview for my dream company. Heart beat faster than when i was in love.The moments just stopped out of sheer anxiety. The interviewer's room looked like a prison cell which suddenly made me think of System of Down- Prison.
Well the moment of truth arrived i was sitting for the interview of my Dream Company trying to sell myself to them for the profile of Product Manager.Sounds great ryte?....It started and i vomitted all the Kotler stuff along with real life applications of theory.It was Darwinian's theory of "Survival of the Fittest" put into applications and I survived.
I was selected for my Dream Company. Kudos to MBA and Luck.So believe it or not Luck matters.
Saturday, November 17, 2007
The 15 Laws That Delhi Lives By
The 15 Laws That Delhi Lives By
1. The Other Side Law:If my side of the road has a traffic jam, then I can start driving on the wrong side of the road, and all incoming cars will be rerouted via Meerut.
2. The Queue Nahin Rule:If there is a queue of many people, no one will notice me sneaking into the front as long as I am looking the other way.
3. The Mind Over Matter Law:If a red light is not working, four cars from different directions can easily pass through one another.
4. The Auto Axiom:If I indicate which way I am going to turn my vehicle, it is an information security leak.
5. The In Spit Of Thing:The more I lean out of my car or bus, and the harder I spit, the stronger the roads become.
6. The Cinema Hall Fact:If I get a call on my mobile phone, the film automatically goes into pause mode.
7. The Brotherhood Law:If I want to win an argument, I need only to repeatedly suggest that the other person has illicit relations with his sister.
8. The Baraat Right:When I'm on the road to marriage, all the roads in the city belong to me. To ME.
9. The Heart Of Things:If I open enough buttons on my shirt, the pretty girl at the bus stop can see through my maldeformed chest into the depths of my soul.
10. The Name Game:It is very important for the driver behind me to memorise the nicknames of my children.
11. Parking Up The Wrong Tree:When I double-park my car, the road automatically widens so that the traffic is not affected.
12. The Chill Bill Move:When I park and block someone else's car I am giving him a chance to pause, relax, chill and take a few moments off from his rushed day.
13. The Ogling StareIf you don't ogle and drool at every hot Chic that passes by, you're gay.
14. The Bus Karo Law:If I stop my bus at the correct place near the bus stop, the city will explode and blow into 6 million pieces.
15. The VIP Rule:There are only 7 important persons in this city-Me, I, Myself, Main, Mainu, Assi.
1. The Other Side Law:If my side of the road has a traffic jam, then I can start driving on the wrong side of the road, and all incoming cars will be rerouted via Meerut.
2. The Queue Nahin Rule:If there is a queue of many people, no one will notice me sneaking into the front as long as I am looking the other way.
3. The Mind Over Matter Law:If a red light is not working, four cars from different directions can easily pass through one another.
4. The Auto Axiom:If I indicate which way I am going to turn my vehicle, it is an information security leak.
5. The In Spit Of Thing:The more I lean out of my car or bus, and the harder I spit, the stronger the roads become.
6. The Cinema Hall Fact:If I get a call on my mobile phone, the film automatically goes into pause mode.
7. The Brotherhood Law:If I want to win an argument, I need only to repeatedly suggest that the other person has illicit relations with his sister.
8. The Baraat Right:When I'm on the road to marriage, all the roads in the city belong to me. To ME.
9. The Heart Of Things:If I open enough buttons on my shirt, the pretty girl at the bus stop can see through my maldeformed chest into the depths of my soul.
10. The Name Game:It is very important for the driver behind me to memorise the nicknames of my children.
11. Parking Up The Wrong Tree:When I double-park my car, the road automatically widens so that the traffic is not affected.
12. The Chill Bill Move:When I park and block someone else's car I am giving him a chance to pause, relax, chill and take a few moments off from his rushed day.
13. The Ogling StareIf you don't ogle and drool at every hot Chic that passes by, you're gay.
14. The Bus Karo Law:If I stop my bus at the correct place near the bus stop, the city will explode and blow into 6 million pieces.
15. The VIP Rule:There are only 7 important persons in this city-Me, I, Myself, Main, Mainu, Assi.
Monday, October 22, 2007
Stock_Terms
A GROUP -> The A group consists of 150 scrips in which carry forward (badla) facility is provided.
ACID TEST RATIO -> It is the ratio indicated by dividing the company's current assets to the currents liabilities. It reflects the financial strength of a company and hence called Acid test ratio. Also known as quick ratio.
ACTIVE MARKET -> Heavy volume for a specific share or the entire exchange.
ANNUAL REPORT -> Audited document sent to the share holders at the end of each fiscal year reporting the financial results of the company.
ASKING PRICE -> The lowest price at which someone is willing to sell a share. Also known as offer.
ASSUMED BOND -> Bond which is issued by one company but whose liability is taken over by another company.
B1 GROUP -> This is also called as non-specified group and consists of good quality, high volume scrips.
B2 GROUP -> This is also called as non-specified group and these are low market capitalisation, thinly traded stocks.
BADLA -> Carry forward trading.
BEAR MARKET -> A bear market refers to a continuous phase of declining share prices. Bear markets are characterised by overall pessimism as market participants expect prices to decline in the future.
BID -> The highest price at which someone is willing to buy a share.
BLUE-CHIP -> The term 'Blue-chip' refers to stock of well known companies with stable businesses. These shares are actively traded, as the company's growth prospects are considered good.
BONDS -> They are loan instruments. A bond holder is the creditor of the company. Bonds are normally issued for a minimum period of 3 years for a specific interest rate.
BONUS SHARES -> Bonus shares are the shares given to share holders free of cost.
BOOK BUILDING -> The process of securing the optimum price for a company's share. The issuing company decides the price of the security by asking investors how many shares and at what price they would be interested in.
BOOK RUNNER -> Institutions that arranges and manages the book building process for the new public issue.
BOOK VALUE -> It is the value at which an asset is carried on a balance sheet. The book value of a share is obtained by dividing the equity reserves of the company by the number of shares issued.
BROKERAGE -> Brokerage is the commission charged by a broker. The maximum brokerage chargeable, as stipulated by SEBI is at present 2.5% of the trade value.
BULL MARKET -> A bull market refers to a continuous phase of rising share prices. Bull markets are characterised by optimism about the upward movement of prices in the future.
BUY-BACK -> The repurchase by a company of its own stock or bonds.
CAPITAL MARKET -> Markets where the capital funds -debt and equity are traded. Included are private placement sources of debt and equity as well as organized markets and exchanges.
CARRY FORWARD TRADING -> The process of postponement of the payment by an investor for the purchase of securities from one settlement to another by paying a charge is called carry forward trading.
CIRCUIT FILTER or CIRCUIT BREAKER -> The limit imposed by the stock exchange to control fluctuations in share prices in one session. The circuit filter for A group stock is 8% and that of B1 group is 25%.
CLOSING PRICE -> The trade price of a security at the end of a trading day. Based on the closing price of the security, the base price at the beginning of the next trading day is calculated.
COMMON STOCK -> A stock with a fixed dividend that is paid before preferred stock dividends. Generally, the preferred dividend is higher than the common stock dividend.
CONTANGO -> This is one of the special conditions where a minimum quantity is specified for an order. In carry forward transactions when the buyer pays interest on borrowed funds it is known as Contango charges (Vyaj Badla). When the seller pays a charge for borrowing securities it is undha badla.
CUM DIVIDEND -> The shares that are traded on dividend containing basis are called Cum dividend shares. The Ex dividend shares become Cum dividend, immediately after the company declares dividend.
CONVERTIBLE BONDS -> Bonds that can be exchanged at the option of the holder for preference shares or equity shares at a pre-decided price.
CURRENT YIELD -> Dividend or interest received calculated as a percentage of a share's or debenture's currents market price.
DEBENTURE -> Same as Bond.
DEFERRED EQUITY -> A common term for convertible debentures/ bonds referring to their equity component which will ultimately get converted into equity shares.
DEMAT TRADING -> Demat trading is trading of shares that are in the electronic form or dematerialised shares. Dematerialisation is the process by which shares in the electronic form are cancelled and credit in the form of electronic balances are maintained on highly secure systems at the depository.
DIVIDEND -> Dividend is the amount of money or stock that a company distributes to its shareholders, in the ratio that they hold shares in the company.
EQUITY -> Same as stock.
EX DIVIDEND SHARES -> Ex dividend is the price of the share which does not contain dividend declared by the company. The buyer is not entitled to the dividend amount.
FACE VALUE -> The nominal value printed on the face of the share, debenture or bond. Also known as Par value.
FORWARD TRADING -> Forward trading refers to trading where contracts traded today are settled at some future date at prices decided today.
GDR-> Global Depository Receipt. It is an instrument issued abroad, listed and traded on foreign stock markets. A GDR is convertible into shares, which are listed and traded on the domestic exchange, the dividend being paid in the domestic currency.
IPO -> Initial public offer. It is the first offering of equity shares made by a company to the general public. Prior to the IPO the company's shares are held by a selected group of people and are not available to the public.
LIQUIDITY -> Liquidity refers to the amount of transactions in particular counter, the larger the volume of trading, higher the liquidity.
LISTED SECURITIES -> Securities listed on a stock exchange, as opposed to 'permitted securities', which are not listed but can be traded on the exchange.
LYON'S RANGE -> Calcutta stock exchange.
MARKET CAPITALISATION -> Market capitalisation is the total market value, at the current stock exchange list price multiplied by the total number of equity shares issued by a company.
NASDAQ -> Short for National Association of Securities Dealer Automated Quotations system, a US based computerised stock exchange designed to facilitate over-the-counter stock trading.
NET WORTH -> It is the total of equity share capital and reserves. It is also the value of total assets minus total liabilities.
NIFTY -> Fifty selected stocks of National Stock Exchange.
NON-CONVERTIBLE BONDS -> Regular bonds are also called non-convertible bonds.
NSE -> National Stock Exchange.
ONLINE TRADING -> The sale and purchase of securities over the internet or through a broker's proprietary software
.OVER THE COUNTER TRADING -> A market (unlike an exchange) where dispersed dealers trade, using a network of phones and computer screens. The NASDAQ market is an OTC market in USA.
P/E RATIO or PRICE-EARNINGS RATIO -> The P/E ratio is calculated by dividing the stock's market price per share to the firm's earnings per share, for the most recent 12-month period. P/E ratio is a measure of the investors idea of a stock's growth and risk prospects.
PAR VALUE -> Face value, also referred to as the Par Value, is the national value of the share derived from the total capital issued by the company and the number of shares issued to raise that capital.
PORTFOLIO -> A collection of assets of an individual or organization. A portfolio may contain all the financial assets such as shares, debentures, government bonds by the same individual or organization.
PREFERRED STOCK -> A stock with voting and dividends rights. In the event of liquidity, the preferred stock holders are given a priority aver the common stock holders.
PRIMARY MARKET -> A market for new issues of shares, debentures and bonds, where investors apply directly to the issuer for allotment on a pre-specified basis (price, minimum application amount etc.)
SCRIP -> Same as stock.
SECONDARY MARKET -> A market of buyers and sellers who trade in securities that have already been issued in the primary market. Distinguished from the primary market in which the issuer sells shares directly to the investor.
SEBI -> Short for Securities and Exchange Board of India. The regulator for the Indian capital markets.
SENSEX -> Measure of the performance of the collection of 30 "blue-chip' stocks traded on the BSE, considered to represent the barometer of market activity and sentiment.
SETTLEMENT -> Scrip-wise netting of trades by a broker after a trading period is over.
SETTLEMENT DATE -> The date on which the transactions between members of a stock exchange, done during a particular trading period, are settled by the delivery/receipt of shares.
SHARE CERTIFICATE -> Share certificate is a document that certifies a person's nominal value and its sale price. It is the amount in excess of the face of a share charged by a company on its share issue.
STOCK -> Stock means representation of ownership in a company. Stock, share, security. equity and scrip mean the same.
STOCK EXCHANGE -> Stock exchange is an organized marketplace for buying and selling listed securities. Stock exchange is also known as bourse.
STOCK INDEX -> Stock index is a measurement of the trend of share prices. The BSE, NSE, NASDAQ are the three most widely quoted market indices here.
STOCK SPLIT -> When a company splits its stock, it means that it will issue additional shares to the existing investors by reducing the face value of a stock.
STOCK TRADING -> buying and selling of stocks is called as stock trading.
STOCKBROKER -> A member of the stock exchange who is licensed to buy or sell shares on his own or his client's behalf. He charges a commission brokerage on the deals.
UNDERVALUED SHARES -> Shares that are traded below their book value or the price-earning ratio.
YIELD -> Yield is the return earned by the investor or shareholder on his investment.
ACID TEST RATIO -> It is the ratio indicated by dividing the company's current assets to the currents liabilities. It reflects the financial strength of a company and hence called Acid test ratio. Also known as quick ratio.
ACTIVE MARKET -> Heavy volume for a specific share or the entire exchange.
ANNUAL REPORT -> Audited document sent to the share holders at the end of each fiscal year reporting the financial results of the company.
ASKING PRICE -> The lowest price at which someone is willing to sell a share. Also known as offer.
ASSUMED BOND -> Bond which is issued by one company but whose liability is taken over by another company.
B1 GROUP -> This is also called as non-specified group and consists of good quality, high volume scrips.
B2 GROUP -> This is also called as non-specified group and these are low market capitalisation, thinly traded stocks.
BADLA -> Carry forward trading.
BEAR MARKET -> A bear market refers to a continuous phase of declining share prices. Bear markets are characterised by overall pessimism as market participants expect prices to decline in the future.
BID -> The highest price at which someone is willing to buy a share.
BLUE-CHIP -> The term 'Blue-chip' refers to stock of well known companies with stable businesses. These shares are actively traded, as the company's growth prospects are considered good.
BONDS -> They are loan instruments. A bond holder is the creditor of the company. Bonds are normally issued for a minimum period of 3 years for a specific interest rate.
BONUS SHARES -> Bonus shares are the shares given to share holders free of cost.
BOOK BUILDING -> The process of securing the optimum price for a company's share. The issuing company decides the price of the security by asking investors how many shares and at what price they would be interested in.
BOOK RUNNER -> Institutions that arranges and manages the book building process for the new public issue.
BOOK VALUE -> It is the value at which an asset is carried on a balance sheet. The book value of a share is obtained by dividing the equity reserves of the company by the number of shares issued.
BROKERAGE -> Brokerage is the commission charged by a broker. The maximum brokerage chargeable, as stipulated by SEBI is at present 2.5% of the trade value.
BULL MARKET -> A bull market refers to a continuous phase of rising share prices. Bull markets are characterised by optimism about the upward movement of prices in the future.
BUY-BACK -> The repurchase by a company of its own stock or bonds.
CAPITAL MARKET -> Markets where the capital funds -debt and equity are traded. Included are private placement sources of debt and equity as well as organized markets and exchanges.
CARRY FORWARD TRADING -> The process of postponement of the payment by an investor for the purchase of securities from one settlement to another by paying a charge is called carry forward trading.
CIRCUIT FILTER or CIRCUIT BREAKER -> The limit imposed by the stock exchange to control fluctuations in share prices in one session. The circuit filter for A group stock is 8% and that of B1 group is 25%.
CLOSING PRICE -> The trade price of a security at the end of a trading day. Based on the closing price of the security, the base price at the beginning of the next trading day is calculated.
COMMON STOCK -> A stock with a fixed dividend that is paid before preferred stock dividends. Generally, the preferred dividend is higher than the common stock dividend.
CONTANGO -> This is one of the special conditions where a minimum quantity is specified for an order. In carry forward transactions when the buyer pays interest on borrowed funds it is known as Contango charges (Vyaj Badla). When the seller pays a charge for borrowing securities it is undha badla.
CUM DIVIDEND -> The shares that are traded on dividend containing basis are called Cum dividend shares. The Ex dividend shares become Cum dividend, immediately after the company declares dividend.
CONVERTIBLE BONDS -> Bonds that can be exchanged at the option of the holder for preference shares or equity shares at a pre-decided price.
CURRENT YIELD -> Dividend or interest received calculated as a percentage of a share's or debenture's currents market price.
DEBENTURE -> Same as Bond.
DEFERRED EQUITY -> A common term for convertible debentures/ bonds referring to their equity component which will ultimately get converted into equity shares.
DEMAT TRADING -> Demat trading is trading of shares that are in the electronic form or dematerialised shares. Dematerialisation is the process by which shares in the electronic form are cancelled and credit in the form of electronic balances are maintained on highly secure systems at the depository.
DIVIDEND -> Dividend is the amount of money or stock that a company distributes to its shareholders, in the ratio that they hold shares in the company.
EQUITY -> Same as stock.
EX DIVIDEND SHARES -> Ex dividend is the price of the share which does not contain dividend declared by the company. The buyer is not entitled to the dividend amount.
FACE VALUE -> The nominal value printed on the face of the share, debenture or bond. Also known as Par value.
FORWARD TRADING -> Forward trading refers to trading where contracts traded today are settled at some future date at prices decided today.
GDR-> Global Depository Receipt. It is an instrument issued abroad, listed and traded on foreign stock markets. A GDR is convertible into shares, which are listed and traded on the domestic exchange, the dividend being paid in the domestic currency.
IPO -> Initial public offer. It is the first offering of equity shares made by a company to the general public. Prior to the IPO the company's shares are held by a selected group of people and are not available to the public.
LIQUIDITY -> Liquidity refers to the amount of transactions in particular counter, the larger the volume of trading, higher the liquidity.
LISTED SECURITIES -> Securities listed on a stock exchange, as opposed to 'permitted securities', which are not listed but can be traded on the exchange.
LYON'S RANGE -> Calcutta stock exchange.
MARKET CAPITALISATION -> Market capitalisation is the total market value, at the current stock exchange list price multiplied by the total number of equity shares issued by a company.
NASDAQ -> Short for National Association of Securities Dealer Automated Quotations system, a US based computerised stock exchange designed to facilitate over-the-counter stock trading.
NET WORTH -> It is the total of equity share capital and reserves. It is also the value of total assets minus total liabilities.
NIFTY -> Fifty selected stocks of National Stock Exchange.
NON-CONVERTIBLE BONDS -> Regular bonds are also called non-convertible bonds.
NSE -> National Stock Exchange.
ONLINE TRADING -> The sale and purchase of securities over the internet or through a broker's proprietary software
.OVER THE COUNTER TRADING -> A market (unlike an exchange) where dispersed dealers trade, using a network of phones and computer screens. The NASDAQ market is an OTC market in USA.
P/E RATIO or PRICE-EARNINGS RATIO -> The P/E ratio is calculated by dividing the stock's market price per share to the firm's earnings per share, for the most recent 12-month period. P/E ratio is a measure of the investors idea of a stock's growth and risk prospects.
PAR VALUE -> Face value, also referred to as the Par Value, is the national value of the share derived from the total capital issued by the company and the number of shares issued to raise that capital.
PORTFOLIO -> A collection of assets of an individual or organization. A portfolio may contain all the financial assets such as shares, debentures, government bonds by the same individual or organization.
PREFERRED STOCK -> A stock with voting and dividends rights. In the event of liquidity, the preferred stock holders are given a priority aver the common stock holders.
PRIMARY MARKET -> A market for new issues of shares, debentures and bonds, where investors apply directly to the issuer for allotment on a pre-specified basis (price, minimum application amount etc.)
SCRIP -> Same as stock.
SECONDARY MARKET -> A market of buyers and sellers who trade in securities that have already been issued in the primary market. Distinguished from the primary market in which the issuer sells shares directly to the investor.
SEBI -> Short for Securities and Exchange Board of India. The regulator for the Indian capital markets.
SENSEX -> Measure of the performance of the collection of 30 "blue-chip' stocks traded on the BSE, considered to represent the barometer of market activity and sentiment.
SETTLEMENT -> Scrip-wise netting of trades by a broker after a trading period is over.
SETTLEMENT DATE -> The date on which the transactions between members of a stock exchange, done during a particular trading period, are settled by the delivery/receipt of shares.
SHARE CERTIFICATE -> Share certificate is a document that certifies a person's nominal value and its sale price. It is the amount in excess of the face of a share charged by a company on its share issue.
STOCK -> Stock means representation of ownership in a company. Stock, share, security. equity and scrip mean the same.
STOCK EXCHANGE -> Stock exchange is an organized marketplace for buying and selling listed securities. Stock exchange is also known as bourse.
STOCK INDEX -> Stock index is a measurement of the trend of share prices. The BSE, NSE, NASDAQ are the three most widely quoted market indices here.
STOCK SPLIT -> When a company splits its stock, it means that it will issue additional shares to the existing investors by reducing the face value of a stock.
STOCK TRADING -> buying and selling of stocks is called as stock trading.
STOCKBROKER -> A member of the stock exchange who is licensed to buy or sell shares on his own or his client's behalf. He charges a commission brokerage on the deals.
UNDERVALUED SHARES -> Shares that are traded below their book value or the price-earning ratio.
YIELD -> Yield is the return earned by the investor or shareholder on his investment.
Sunday, October 14, 2007
Sunday, September 30, 2007
Sunday, August 05, 2007
Saturday, July 21, 2007
Saturday, June 30, 2007
Wednesday, May 02, 2007
Collapsing Wall
Suddenly the wall around me seemed to be collapsed. It’s not because anything has happened to be but of the other face of the world I came to know within just an hour. How it feels when you help a friend but instead he ditches you for his own selfish motive. It just happened to me.
The other face of the world or should I say the true face of the world. The face I m talking about is the diplomat or hyprocratic side of the people in this world. Can’t people be straight enough to speak their mind?....or rather I would say have the courage to be blunt on face. According to me the world would be easier if everyone is straight forward.
As everyday passes each new chapter of this world unfolds in front of me…and each new chapter is a mystery…..as I read each chapter, I get more confused as too why the people behave in the way they behave…..is the world made for selfish motives….can’t people help each other which ultimately helps humanity to grow…..or may be because of the animal characteristics we behave in this way…….this is why I feel we are not better off than our animal counterparts who live for themselves….
Anyways I will remain the same stupid animal who live for himself and for others as well and who believe in the meaning of Friendship and not just the word “FRIENDSHIP”, whatever happens to me…coz I believe if you are Good everything will be Good to you…may be a selfish motive……
The other face of the world or should I say the true face of the world. The face I m talking about is the diplomat or hyprocratic side of the people in this world. Can’t people be straight enough to speak their mind?....or rather I would say have the courage to be blunt on face. According to me the world would be easier if everyone is straight forward.
As everyday passes each new chapter of this world unfolds in front of me…and each new chapter is a mystery…..as I read each chapter, I get more confused as too why the people behave in the way they behave…..is the world made for selfish motives….can’t people help each other which ultimately helps humanity to grow…..or may be because of the animal characteristics we behave in this way…….this is why I feel we are not better off than our animal counterparts who live for themselves….
Anyways I will remain the same stupid animal who live for himself and for others as well and who believe in the meaning of Friendship and not just the word “FRIENDSHIP”, whatever happens to me…coz I believe if you are Good everything will be Good to you…may be a selfish motive……
Friday, April 06, 2007
Cricketing Losses = ADVERTISING LOSSES
Oh ! The ball zoomed passed Sachin and you can hear the crackling sound of the Timber. Does that sound like a pure inflated Sidhuism?.....well these kind of commentary would have been cherished by the Indians 2 weeks before but not now…..
Greg’s vision 2007 created a hype not only among the selectors n Indians but also media people….a lot has gone into planning the media usage by the corporate world during the world cup….buying the prime time slots…getting new ad agencies to make world cup specific advertisements which would target TMS(Target Market segment)….assigning new budgets for world cup and what not….but all blown off in just 8 hours game……
So the questions lies is it worth to spend so much on such an unpredictable Indian Cricket team?...its not just a loss for a cricketing nation but a loss of millions of rupees for the companies which padded up for world cup 2007 with new campaigns…after the loss of India suddenly all the world cup campaigns have been taken off and viewers are left with no choice rather than watching dead old ads…..
The various companies targeting their customers through cricket need to put on their thinking caps and decide on a strategy what not to do with the cricketing stars…..a typical strategy should be charted so that even if these cricketers fail as they always do the companies should not suffer losses.
A strategy could be that make an advertisement which have a mix n match of cricketers and also Bollywood stars(the next big people in India)….this can be a good strategy as no one star will rule the advertisements….in this way even if India losses cricket matches the campaigns can be aired on the guns of bollywood stars whose charisma always charms the Indians….
Line of Advice----Use different icons for ur advertisement and not rely on a single icon
Greg’s vision 2007 created a hype not only among the selectors n Indians but also media people….a lot has gone into planning the media usage by the corporate world during the world cup….buying the prime time slots…getting new ad agencies to make world cup specific advertisements which would target TMS(Target Market segment)….assigning new budgets for world cup and what not….but all blown off in just 8 hours game……
So the questions lies is it worth to spend so much on such an unpredictable Indian Cricket team?...its not just a loss for a cricketing nation but a loss of millions of rupees for the companies which padded up for world cup 2007 with new campaigns…after the loss of India suddenly all the world cup campaigns have been taken off and viewers are left with no choice rather than watching dead old ads…..
The various companies targeting their customers through cricket need to put on their thinking caps and decide on a strategy what not to do with the cricketing stars…..a typical strategy should be charted so that even if these cricketers fail as they always do the companies should not suffer losses.
A strategy could be that make an advertisement which have a mix n match of cricketers and also Bollywood stars(the next big people in India)….this can be a good strategy as no one star will rule the advertisements….in this way even if India losses cricket matches the campaigns can be aired on the guns of bollywood stars whose charisma always charms the Indians….
Line of Advice----Use different icons for ur advertisement and not rely on a single icon
Thursday, March 22, 2007
contemporary ADs
LIZ HURLEY'S Wedding with Arun Nayar
Hi frnds i was planning to write something on advertisements but not getting time to write coz of my xams...so thght of postin these 2 ADs which i found really interesting...
Sunday, March 18, 2007
Anti-Bush Campaign in Pune
it says"remove american troops from Iraq and give punishment to Murdered Bush"
Thursday, February 15, 2007
Monday, January 22, 2007
NEW IDEA ...Will it SELL?
Gravity
The Product- A Ring made out of Volcanic Lava Rocks.
Name of the product- ‘Gravity’
3 Line Extensions- Gravity-‘Angel, Imperial & Majestic’
Source City- Java
Destination City- New York
Manufacturing Process:-
Gravity, is a ring made of volcanic igneous Rocks. The USP of the ring is its Stone embedded in the crown of the ring.
Volcanic Rings are the purest form of molten metal. As soon as the molten lava cools down, it solidifies into Black coloured igneous rock.
This Black coloured igneous rock, when polished and cut, forms into a vibrant looking stone.
SEGMENTING
Behavioural Segmentation- The target audience would be segmented according to their
Behaviour pattern. The people who want to distinguish themselves from other people would prefer to buy this ring.
Demographic Segmentation- The targeted people would be segmented according to their age. The people would be segmented as follows:
Age group- 15-18, 19-22, 23-25
POSITIONING
As the ring is made up of pure Volcanic Igneous Rocks, therefore, it will be positioned in such a manner that it depicts a person’s pure Love to his/her loved one.
TARGETING
The ring will be targeted to people in age group of 15 to 25.This age group is mainly open to new ideas and prefer to gift something really different to their loved ones which will create a style statement. Since our Ring is different from any other rings as such we are targeting this age group.
The Target group will be as follows:-
Age Group Ring
15-18 Gravity- Angel
- A silver ring with stone embedded in the crown
19-22 Gravity- Imperial
- A white Gold ring with stone embedded in the crown
23-25 Gravity- Majestic
- A platinum ring with stone embedded in the crown
PRICING
Ring Price
Gravity-Angel $ 150. This silver ring is priced in such a manner that
teenagers of the age group 15-18 can purchase
the ring with their monthly or weekly income
which they earn as an add-on income.
Gravity- Imperial $250. This white gold ring will be purchased by the
people in the age group of 19-22. The people
who have earned enough to give a White Gold
ring to their loved ones would be the targeted
audience.
Gravity- Majestic $400. This Platinum ring would be targeted to people
who do not like the contemporary metals and
gems such as Yellow Metal and Diamond. Many
people, especially in the age group of 23-25
would prefer to purchase this ring to distinguish
themselves from others.
The Product- A Ring made out of Volcanic Lava Rocks.
Name of the product- ‘Gravity’
3 Line Extensions- Gravity-‘Angel, Imperial & Majestic’
Source City- Java
Destination City- New York
Manufacturing Process:-
Gravity, is a ring made of volcanic igneous Rocks. The USP of the ring is its Stone embedded in the crown of the ring.
Volcanic Rings are the purest form of molten metal. As soon as the molten lava cools down, it solidifies into Black coloured igneous rock.
This Black coloured igneous rock, when polished and cut, forms into a vibrant looking stone.
SEGMENTING
Behavioural Segmentation- The target audience would be segmented according to their
Behaviour pattern. The people who want to distinguish themselves from other people would prefer to buy this ring.
Demographic Segmentation- The targeted people would be segmented according to their age. The people would be segmented as follows:
Age group- 15-18, 19-22, 23-25
POSITIONING
As the ring is made up of pure Volcanic Igneous Rocks, therefore, it will be positioned in such a manner that it depicts a person’s pure Love to his/her loved one.
TARGETING
The ring will be targeted to people in age group of 15 to 25.This age group is mainly open to new ideas and prefer to gift something really different to their loved ones which will create a style statement. Since our Ring is different from any other rings as such we are targeting this age group.
The Target group will be as follows:-
Age Group Ring
15-18 Gravity- Angel
- A silver ring with stone embedded in the crown
19-22 Gravity- Imperial
- A white Gold ring with stone embedded in the crown
23-25 Gravity- Majestic
- A platinum ring with stone embedded in the crown
PRICING
Ring Price
Gravity-Angel $ 150. This silver ring is priced in such a manner that
teenagers of the age group 15-18 can purchase
the ring with their monthly or weekly income
which they earn as an add-on income.
Gravity- Imperial $250. This white gold ring will be purchased by the
people in the age group of 19-22. The people
who have earned enough to give a White Gold
ring to their loved ones would be the targeted
audience.
Gravity- Majestic $400. This Platinum ring would be targeted to people
who do not like the contemporary metals and
gems such as Yellow Metal and Diamond. Many
people, especially in the age group of 23-25
would prefer to purchase this ring to distinguish
themselves from others.