Oh ! The ball zoomed passed Sachin and you can hear the crackling sound of the Timber. Does that sound like a pure inflated Sidhuism?.....well these kind of commentary would have been cherished by the Indians 2 weeks before but not now…..

Greg’s vision 2007 created a hype not only among the selectors n Indians but also media people….a lot has gone into planning the media usage by the corporate world during the world cup….buying the prime time slots…getting new ad agencies to make world cup specific advertisements which would target TMS(Target Market segment)….assigning new budgets for world cup and what not….but all blown off in just 8 hours game……

So the questions lies is it worth to spend so much on such an unpredictable Indian Cricket team?...its not just a loss for a cricketing nation but a loss of millions of rupees for the companies which padded up for world cup 2007 with new campaigns…after the loss of India suddenly all the world cup campaigns have been taken off and viewers are left with no choice rather than watching dead old ads…..

The various companies targeting their customers through cricket need to put on their thinking caps and decide on a strategy what not to do with the cricketing stars…..a typical strategy should be charted so that even if these cricketers fail as they always do the companies should not suffer losses.

A strategy could be that make an advertisement which have a mix n match of cricketers and also Bollywood stars(the next big people in India)….this can be a good strategy as no one star will rule the advertisements….in this way even if India losses cricket matches the campaigns can be aired on the guns of bollywood stars whose charisma always charms the Indians….

Line of Advice----Use different icons for ur advertisement and not rely on a single icon