Can u seethe Hoarding?

Marketing- The Buzz world in the corporate world. You must have seen all types of Marketing Strategies being used by different companies to attract the consumer base and also to market their products.

The Marketing Department of a particular organization mainly use the Mass Media for their marketing strategies.

However, today as i was coming from the office i saw a new Marketing Strategy. It was a hoarding on the back of an elephant in the city like Delhi. Can u Imagine? Though very interesting. I will try to use the same if it doesn't look funny in my organisation. Check out the picture for that.

But does these type pf marketing helps.Surely it helps in a big City like delhi where it is really hard to see an elephant on the road.

So how does it help?....when people see such a huge animal on the road they get to see the Hoarding though not intentionally,and they come to know about the particular product.It helps the elephant also as it gets free food from the people surrounding it.